Why wool?

Why wool?

Wool is a 100% natural material known since time immemorial and has changed very little over time. And that's for a reason: wool's properties are s...

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Finnish Sauna

Finnish Sauna

The Finnish sauna is a substantial part of Finnish culture. “There is nothing that Finns have been so unanimous about as their sauna. This unanimi...

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The Finns and the wool socks

The Finns and the wool socks

Let's talk about wool socks. By now you've probably learned that the people in Finland are crazy about wool socks. At the moment we are in the midd...

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